About Us

Our team is made up of epidemiologists, policy researchers, and public health experts with experience in cancer and misinformation research. We meet regularly to adjust and adapt our strategies, ensuring that our research is informed by real-world needs and is positioned to make a meaningful impact. While our individual research interests vary, we share a commitment to creating online environments that support people in finding accurate, trustworthy information when they need it most. Through collaboration across disciplines, we aim to provide accurate and accessible information that can promote informed decision-making and public health.

Researchers and collaborators

Cheryl Peters: Senior scientist (Cancer Prevention) at BCCDC and BC Cancer. She is also an Assistant Professor (Partner) at the School of Population & Public Health at UBC, and an Adjunct Professor in Oncology at the University of Calgary.

Lin Yang: Epidemiologist in the Department Cancer Epidemiology and Prevention Research at the Alberta Health Services, and an Adjunct Associate Professor at the Departments of Oncology and Community Health Sciences in the University of Calgary.

Elizabeth Holmes: Director of Health Policy, Canadian Cancer Society.

Melanie Matté: Research analyst at CAREX Canada and the University of Calgary.

Alessandro Marcon: Senior research associate with the Health Law Institute at the University of Alberta’s Faculty of Law.

Ann Toohey: Senior Scientist in Alberta Health Service’s Cancer Prevention and Screening Innovation (CPSI) and holds an adjunct faculty appointment in the Department of Community Health Sciences at the University of Calgary.

Timothy Caulfield: Professor in the Faculty of Law and the School of Public Health, and Research Director of the Health Law Institute at the University of Alberta. He was the Canada Research Chair in Health Law and Policy for over 20 years (2002 – 2023).

Lisa Allen-Scott: Director, Healthy Settings, Promoting Health, at Alberta Health Services, and holds adjunct appointments in the Departments of Community Health Sciences and Oncology at the University of Calgary.

Marco Zenone: Postdoctoral Fellow in the School of Public Policy and Global Affairs at the University of British Columbia and Research Associate at the University of Alberta Health Law Institute.

Emily Heer: Senior research coordinator at CAREX Canada and the University of British Columbia.

Emma Quinn: Territorial epidemiologist with the Government of Yukon.

Samina Hossain: Graduate Academic Assistant at the University of British Columbia.


IEDI Panel

Every part of our research platform is shaped by our Indigeneity, Equity, Diversity, and Inclusion (IEDI) Panel. This group includes people from communities that often face barriers to cancer prevention in Canada. Panel members include First Nations, Inuit, Metis, and urban Indigenous people; Black and other racialized communities; Two-spirit, lesbian, gay, transgender, queer, or questioning and intersex (2SLGBTQ+) individuals; people in rural and remote areas; older adults; low-income residents; and those living with a disability.

The panel is involved in every step of our research. They help design new studies, decide how to analyze survey results, communicate our results, and all other stages in between. Their insights help us to better understand and respond to the needs of people across Canada.


Our Partners

Collaboration is an important part of all research and is key to the work that we do. A research partnership includes funders, institutions, and external collaborators who make research go. Funders provide critical material support that allows us to ask the questions we want to ask. Importantly, funders do not tell us the kinds of questions to ask. Institutions, such as the universities below, create the environment for us to share knowledge and meet other people interested in what we do. External collaborators help us to identify real-world problems and amplify our work to have real-world impact.